Numbers don't lie. Most site owners think speed is a "nice to have." This case study proves it is a financial necessity.
1. The Patient
Profile: A mid-sized clothing retailer ($400k annual revenue).
The Symptoms: High mobile traffic (75%) but shockingly low mobile conversion rates
(0.8%). Users were bouncing before they even saw the "Add to Cart" button.
We ran a SiteSpeed Scan. The results were brutal. LCP (Largest Contentful Paint) was 4.2 seconds. The mobile hero image was a 2.5MB uncompressed PNG. The server was a cheap $3/month shared plan.
2. The Cure
The treatment plan was aggressive but simple:
1. Compression: Installed ShortPixel to crush image sizes by 85%.
2. Migration: Moved from shared hosting to a DigitalOcean VPS via Cloudways
($12/mo).
3. Caching: Configured WP Rocket to serve cached pages.
3. The Results
The patient stabilized immediately.
• LCP: Dropped from 4.2s to 1.8s (Green Score).
• Bounce Rate: Fell by 20%.
• Revenue: Mobile conversions jumped to 1.4%, adding an estimated
$50,000 in annualized revenue.
Prescription
Don't guess with your livelihood. Run a scan right now. Find your bottleneck. Fix it. A $50k raise might be hiding in your image folder.