The Amazon Rule: Why 1 Second of Latency Costs 1% in Sales
A deep dive into the correlation between LCP and conversion rates, using Amazon's famous study as the baseline.
The Library
Blog articles for restoring your website's health, revenue, and rankings.
Revenue
Speed
The Mobile Tax: Is Your iPhone Traffic Worth 50% Less?
Why Google indexes your mobile site first, and why expensive desktop scores are often just a 'Vanity Metric'.
Technology
The Hosting Placebo: Why "Cheap" Hosting is Expensive
Why $2.99/mo shared hosting is the primary cause of slow TTFB and failed Core Web Vitals.
Revenue
Speed vs. Conversion: Why Finance Sites Can't Afford Lag
In high-stakes industries like Mortgage and Insurance, a 0.5s delay can cost thousands in lost applications.
Speed
Legal Firm SEO: Why Slow Sites Lose High-Value Clients
When a client needs a lawyer, they need one now. Why Google ranks fast law firms higher in local search.
Security
Hosting Security 101: Why Cheap Hosting Risks Your Data
The hidden link between server speed, SSL handshake times, and data security compliance.
Technology
WordPress Speed Clinic: 5 Plugins Killing Your Load Time
Is your WordPress site sluggish? The culprit is likely one of these 5 popular plugins.
Speed
Image Compression Showdown: ShortPixel vs. TinyPNG (Best for 2026)
We compressed 1,000 images to find out which tool gives the best quality-to-size ratio.
Technology
Core Web Vitals Survival Guide: The Toolkit You Need for 2026
LCP, CLS, and INP explained in plain English, plus the toolkit you need to fix them.
Revenue
Case Study: How One E-Commerce Site Recovered $50k/Year
A step-by-step breakdown of how a retail site went from a 'Red' score to 'Green'—and saw sales jump 14%.
Revenue
Shopify Speed Optimization: How to Fix 'Liquid' Bloat
Shopify apps leave behind 'Ghost Code' that slows your store down. Here is how to clean it up.
Technology
Wix & Squarespace: Are They Too Slow for SEO in 2026?
The truth about 'Closed Garden' builders. Can they actually rank on Page 1 against WordPress?
Speed
Remove Unused JavaScript: The Non-Coder's Guide
The most common Google PageSpeed error explained. How to defer scripts without breaking your site.
Speed
Eliminate Render-Blocking Resources: What It Means
Why Google hates CSS and JS that loads before your content—and the 1-click fix.
Revenue
The 404 Error Silent Killer: How Broken Links Hurt AdSense
Every 404 page is a wasted ad impression. How to find and fix 'Link Rot' automatically.